Moomins are characters created by the Swedish-speaking Finnish illustrator Tove Jansson in 1945. These adorable characters have since gathered global fanfare and its merchandise became collectibles. In this episode of Shopify Masters, we chat with Jonas Forth of the Moomin Shop on the intricacies of licensing a global brand, the importance of content marketing, and the management of partnerships.
More Stories
Commodity market outlook: will slowing economic growth impact prices?
ProShares Bitcoin ETF ends first day up 3.10%
Everything You Need to Know About Branding and Marketing a Skincare Business