How to achieve investing success now and in the future 

At the core of Vanguard’s investment philosophy are 4 principles we believe give our clients the best chance for investing success. These principles guide the investment decisions we help our clients make every day, no matter the market or economic environment. And they all have one thing in common: a focus on things you can control.

This 90-second video brings these principles to life:

And this blog post explains how Vanguard’s principles helped me achieve one of my life goals: homeownership.

Following the principles in real life: Easier said than done 

I’m a financial advisor with Vanguard Personal Advisor Services®, but I’m also a Vanguard investor, so I experience the same market ups and downs as my clients. At times it feels like riding the extreme roller coasters I braved as a kid—jaw-dropping highs and lows with no end in sight. A wild ride indeed.

Wild market swings can test even the savviest investors, myself included. During the recent market volatility, I had to continuously remind myself of the 4 principles—the things I can control—to help keep me grounded and focused as I navigated toward my goal of buying a home.

Principle 1: Goals

We all have goals—some short-term, some long-term. One of my short-term goals was to buy a house, so I saved aggressively for the past few years. My longer-term goal is to achieve financial independence during retirement, which is an ongoing journey.

When market volatility hit at the end of February, I was already house-hunting. I had cash on hand that I’d saved for this goal—and didn’t want to jeopardize it—but I saw opportunities to invest some of that money for the long term while the market was down.

So I put pen to paper to rework my “cash plan” and realized I might be able to invest some of that money in the market over the long term without jeopardizing my down payment (a.k.a. the “house fund”). I even factored in a few of those new homeowner spending shocks I’d heard so much about, just in case.

As I see with my clients every day, it’s not uncommon to be saving for multiple goals at the same time. But having clear goals in mind and being realistic about how to achieve them have kept me from making mistakes that could have otherwise derailed them.

Principle 2: Balance

In the midst of market turmoil, I focused on 2 aspects of my portfolio I could control: asset allocation and diversification. My asset allocation needed to support my short-term goal of buying a house while helping me save for long-term financial independence in retirement. And diversifying my assets would not only help me achieve those goals, it would also help my portfolio weather market ups and downs over time. These 2 important portfolio characteristics are the key drivers to investment success over the long run.

Maintaining a balanced portfolio (and a balanced mindset!) helped me focus on the big picture: making sure I had enough money for the down payment on my home and investing for the long term.

Principle 3: Cost

Market performance matters, but you can’t control it.

Cost matters, and you can control it—whether you’re buying your first home or investing for retirement. The lower your cost, the greater your share of an investment’s return.

Part of managing your costs is choosing low-cost, tax-efficient investments and products. When saving for my home, I chose a low-cost Vanguard money market fund. And when choosing investments for my retirement goal, I focused on low-cost, broadly diversified Vanguard index funds in my employer plan. When I made contributions to my Roth IRA, I chose diversified ETFs (exchange-traded funds) for their trading flexibility and real-time pricing.

Principle 4: Discipline

Maintaining the discipline to commit to a long-term investment plan, even through periods of market uncertainty, is critical to achieving investing success. In my opinion, discipline is the most important pillar to achieving success. Without it, even the best investment plan will fall flat.

This year, I experienced the challenge of staying disciplined twofold. It was hard to keep my home purchase goal in mind when I had cash available to invest in a down market. Like other investors, I was tempted to buy low. It was also hard for me to rebalance my portfolio by selling “the winners” and buying “the losers” in an effort to maintain my target asset allocation.

It wasn’t easy to maintain that discipline and stay the course, but I had to tune out the noise. And that’s what I encourage my clients to do too.

So what happened to the house fund? 

I took my hard-earned savings and bought a house in the middle of a pandemic—something I’ll never forget. My stomach was in knots for weeks—and my back was in knots from moving—but I’m now a homeowner because I stuck with those 4 principles.

And even though I met one of my goals, I still have more to achieve. I continue to review my asset allocation and diversification to ensure my portfolio is balanced and on track. I focus on cost when it matters, and I put trust in myself and others to help me stay disciplined to achieve my financial goals.

Following Vanguard’s investment principles (and having friends in the industry who make sure I practice what I preach) helped me achieve my goal of homeownership. My new home is proof that I don’t just talk about those investing principles—I live by them.


  • All investing is subject to risk, including the possible loss of the money you invest.
  • Diversification does not ensure a profit or protect against a loss.

Source Vanguard Blog